For those of us who are bored silly with buzzwords and platitudes in corporate communications, this is a "must read" article. Sorry. Eye opening? Game changing? Paradigm shift? Ground breaking? Just read the darn thing !
http://www.inc.com/magazine/20100501/why-is-business-writing-so-awful.html
http://www.inc.com/magazine/20100501/why-is-business-writing-so-awful.html
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