A brief video about the ten most important words in Customer Service.
http://www.customerlovemovie.com/#.TlUhnAV6BRw.twitter
http://www.customerlovemovie.com/#.TlUhnAV6BRw.twitter
Wednesday, August 24, 2011
GO SOCIAL OR DIE... Learn Proven Social Media Strategies to Conquer the Competition
45 Minutes That Could Change The Way You Do Business!
Sometimes a bit of confusion can throw a wrench into the best plans. Have
you ever been moving forward full speed…then suddenly been unsure about
a small detail or next step?
It happens to everyone. It's very common in the Social Media marketing arena
because there are SO MANY small details that can knock you off course.
Your success though, can come not from the small details but from having a very
clear big picture view of the strategies that work. That way a small detail is no
roadblock at all.
Attend our free 45 minute webinar, "GO SOCIAL OR DIE: Learn Proven Social
Media Strategies to Conquer the Competition". and get a clear big picture view
of Social Media strategies that work.
Don't drown in the details. Learn which strategies to pursue and which to avoid.
Sign up for this webinar and accelerate YOUR Social Media effectiveness.
To Your Success,
John Souza, Founder and Chief Strategist
Social Media Marketing University
T: 888-500-2380
you ever been moving forward full speed…then suddenly been unsure about
a small detail or next step?
It happens to everyone. It's very common in the Social Media marketing arena
because there are SO MANY small details that can knock you off course.
Your success though, can come not from the small details but from having a very
clear big picture view of the strategies that work. That way a small detail is no
roadblock at all.
Attend our free 45 minute webinar, "GO SOCIAL OR DIE: Learn Proven Social
Media Strategies to Conquer the Competition". and get a clear big picture view
of Social Media strategies that work.
Don't drown in the details. Learn which strategies to pursue and which to avoid.
Sign up for this webinar and accelerate YOUR Social Media effectiveness.
To Your Success,
John Souza, Founder and Chief Strategist
Social Media Marketing University
T: 888-500-2380
Register for this FREE content-packed webinar and discover:
- Best practices to utilize social media to gain visibility and produce results.
- Which social media sites you need to focus on today!
- The top 10 keys to attain real results from social media and online marketing.
- And much, much more
If you’re serious about marketing yourself or your business online, you need this webinar. It’s packed with strategies you can adopt right away.
Social Media Marketing University
Thursday, August 18, 2011
Wednesday, August 17, 2011
Why you need a good writer on your staff
For those of us who are bored silly with buzzwords and platitudes in corporate communications, this is a "must read" article. Sorry. Eye opening? Game changing? Paradigm shift? Ground breaking? Just read the darn thing !
http://www.inc.com/magazine/20100501/why-is-business-writing-so-awful.html
http://www.inc.com/magazine/20100501/why-is-business-writing-so-awful.html
Free Ebook from HubSpot: How To Use Facebook for Business
http://goo.gl/OZBrw
Brand-Spanking-New Ebook: How to Use Facebook for Business
This introductory guide will help get you started with using Facebook for business.
You'll learn how to:
* Sign up for Facebook and set up a personal Profile, a business Page and Groups
* Optimize your Facebook presence for maximum results
* Promote your business Page and attract fans
* Engage with your network
* Generate leads
* Take advantage of Facebook's advertising platform
* Measure and analyze your Facebook presence
http://goo.gl/OZBrw
Brand-Spanking-New Ebook: How to Use Facebook for Business
This introductory guide will help get you started with using Facebook for business.
You'll learn how to:
* Sign up for Facebook and set up a personal Profile, a business Page and Groups
* Optimize your Facebook presence for maximum results
* Promote your business Page and attract fans
* Engage with your network
* Generate leads
* Take advantage of Facebook's advertising platform
* Measure and analyze your Facebook presence
http://goo.gl/OZBrw
"Overcoming Sales Sabotage" - Sales Association Webinar
- Thurs, August 25, 4pm EST / 3 Central / 2 MST / 1 PST
Register now for "Overcoming Sales Sabotage" August 25 webinar at:
http://thesalesasso243.corecommerce.com/-Overcoming-Sales-Sabotage-August-25-Webinar-p118.html
PRESENTED BY:
- Liz Wendling, Owner, Insight Business Consultants
“Sales Sabotage” is one of the most destructive business behaviors and can drag down anyone if it goes unchallenged. Sales Sabotage is responsible for limiting the amount money you earn and keeps you from reaching your full potential.
Identify the road blocks and barriers that are tripping you up and sabotaging your sales success. You will be shocked to discover what behaviors, excuses, reasons, justifications and procrastinations that are limiting your paycheck and stalling your business.
The patterns and habits are so ingrained and they’re running on auto pilot. This behavior comes with a heavy cost. LOST sales and decreased revenue.
ARE YOU ARE WILLING TO:
- Make the changes in you and your business that are necessary to succeed?
- Let go of the behaviors and actions that are no longer working?
- Move forward when met with failure, and see the learning lesson in it?
- Avoid playing the victim and stop complaining about it?
- Get out of your own way so you can earn the money you deserve?
About the Presenter:
A much sought after motivational sales speaker, owner of Insight Business Consultants, Sales Coach For Women and Certified Color Code Trainer, Liz Wendling has been positively impacting individuals for over 12 years.
With her high-energy delivery and no-nonsense candor, Liz delivers training that engages participants with easy-to-understand strategies and practical implementation tactics. Sales strategies presented are based on sound selling fundamentals and have been proven to work in today's tough market.
PRICE
- Free for members of The Sales Association (monthly webinars included w/ purchase of membership)
- Free for first-time webinar attendees
- $19.99 for non-members
BEST VALUE...JOIN THE SALES ASSOCIATION AS A MEMBER - $12.95/month and register for the webinar
- Join The Sales Association as a member for only $12.95 month
For more information on Joining: http://www.salesassociation.org/join.html
To register for the webinar and/or join the association, click on following link:
http://thesalesasso243.corecommerce.com/-Overcoming-Sales-Sabotage-August-25-Webinar-p118.html
SPECIAL THANKS TO GREENLIGHT COLLABORATION for hosting our webinars - FOR A 30-DAY FREE TRIAL, VISIT:
http://www.glcollaboration.com/?ref=sa
Join us for a great webinar program!
- Follow the Sales Association on Twitter: http://twitter.com/salesassn or @salesassn
- Join our Fanpage on Facebook: http://www.facebook.com/pages/The-Sales-Association/70303869736
Jeff
Jeffrey W. Arnold, MAM, CAE
Executive Director
The Sales Association
2460 W. 26th Ave., Suite 245C
Denver, CO 80211
Direct: 720-259-1354
Fax: 720-221-7242
www.salesassociation.org
LinkedIn Profile: http://www.linkedin.com/in/jeffreywarnold
My blog: http://www.blog.zenleadership.net
Follow me: http://twitter.com/JeffArnoldMAM
Join the Zen Leaders Circle on LinkedIn: http://www.linkedin.com/groups?gid=1935110
Posted By Jeff Arnold, MAM, CAE
http://thesalesasso243.corecommerce.com/-Overcoming-Sales-Sabotage-August-25-Webinar-p118.html
PRESENTED BY:
- Liz Wendling, Owner, Insight Business Consultants
“Sales Sabotage” is one of the most destructive business behaviors and can drag down anyone if it goes unchallenged. Sales Sabotage is responsible for limiting the amount money you earn and keeps you from reaching your full potential.
Identify the road blocks and barriers that are tripping you up and sabotaging your sales success. You will be shocked to discover what behaviors, excuses, reasons, justifications and procrastinations that are limiting your paycheck and stalling your business.
The patterns and habits are so ingrained and they’re running on auto pilot. This behavior comes with a heavy cost. LOST sales and decreased revenue.
ARE YOU ARE WILLING TO:
- Make the changes in you and your business that are necessary to succeed?
- Let go of the behaviors and actions that are no longer working?
- Move forward when met with failure, and see the learning lesson in it?
- Avoid playing the victim and stop complaining about it?
- Get out of your own way so you can earn the money you deserve?
About the Presenter:
A much sought after motivational sales speaker, owner of Insight Business Consultants, Sales Coach For Women and Certified Color Code Trainer, Liz Wendling has been positively impacting individuals for over 12 years.
With her high-energy delivery and no-nonsense candor, Liz delivers training that engages participants with easy-to-understand strategies and practical implementation tactics. Sales strategies presented are based on sound selling fundamentals and have been proven to work in today's tough market.
PRICE
- Free for members of The Sales Association (monthly webinars included w/ purchase of membership)
- Free for first-time webinar attendees
- $19.99 for non-members
BEST VALUE...JOIN THE SALES ASSOCIATION AS A MEMBER - $12.95/month and register for the webinar
- Join The Sales Association as a member for only $12.95 month
For more information on Joining: http://www.salesassociation.org/join.html
To register for the webinar and/or join the association, click on following link:
http://thesalesasso243.corecommerce.com/-Overcoming-Sales-Sabotage-August-25-Webinar-p118.html
SPECIAL THANKS TO GREENLIGHT COLLABORATION for hosting our webinars - FOR A 30-DAY FREE TRIAL, VISIT:
http://www.glcollaboration.com/?ref=sa
Join us for a great webinar program!
- Follow the Sales Association on Twitter: http://twitter.com/salesassn or @salesassn
- Join our Fanpage on Facebook: http://www.facebook.com/pages/The-Sales-Association/70303869736
Jeff
Jeffrey W. Arnold, MAM, CAE
Executive Director
The Sales Association
2460 W. 26th Ave., Suite 245C
Denver, CO 80211
Direct: 720-259-1354
Fax: 720-221-7242
www.salesassociation.org
LinkedIn Profile: http://www.linkedin.com/in/jeffreywarnold
My blog: http://www.blog.zenleadership.net
Follow me: http://twitter.com/JeffArnoldMAM
Join the Zen Leaders Circle on LinkedIn: http://www.linkedin.com/groups?gid=1935110
Posted By Jeff Arnold, MAM, CAE
Use creativity to magnify market presence (as published in MarketMakers in 1999)
Marketing/sales departments are under tremendous pressure to increase sales while simultaneously reducing costs. This sounds like a daunting task. In a highly competitive environment, how can you even consider cost cutting in the marketing arena? The answer is to be more efficient with your marketing efforts to get greater mileage from each marketing dollar. You magnify your market presence by getting market exposure on multiple levels with each exposure opportunity.
For example: Company A has a new product to sell. The marketing department decides the best approach is to use an advertising campaign and trade shows to introduce the product to the market. Do the exposure opportunities end there?
Not by a long shot! They can start by issuing a press release to various trade magazines, TV & radio stations, and newspapers. They can sponsor a publicity event such as a drawing or contest. They might want to send a direct mail piece to their target customers to encourage participation in the drawing. Then they could issue a press release about the contest itself.
Another approach is writing an article for a technical journal. A well-written article can provide tremendous benefits, especially when accompanied by an advertisement. Some of the benefits include enhancements to the corporate image, broad-based exposure to current and potential clients, and a competitive advantage in terms of brand awareness and credibility.
What should you write about? Look to the frequently asked technical questions as a good source of subject material. If you are routinely answering the same questions, an article gives an opportunity to educate your entire customer base on the subject.
Once you have gone through the effort of writing the article, why not put it in the company newsletter? Why not add it to the company web site? How about using article reprints for a direct mail campaign or a trade show handout?
Are there other opportunities for the article? Perhaps you could get it published in another type of magazine. With permission of the publication that first published the article, you may be able to get it published in another magazine. For instance, a (vertical) magazine geared to a niche market would probably not have a problem if you wanted to get the article published again in a horizontal publication that covers the broader industry.
Other opportunities include such things as presenting a speech at an industry technical forum, or presenting a seminar at a technical college geared to the industry. Technical associations and trade schools are a great source of exposure opportunities.
You can also use the product introduction as a means of generating traffic at a trade show by issuing product announcements to the magazines, and highlighting the new product in preshow publicity.
Ever consider having an open house? You would certainly want to mail invitations to the event. Wouldn’t the open house be a great news item on your web site or in a company newsletter? Couldn’t you then do a press release on the success of the open house? You would of course want to do a follow-up (thank you letter) mailing to the guests who attended. How many opportunities did you just create to present your product and message to your target audience? How much good will did you build?
As you have probably guessed, each exposure opportunity presents new opportunities. The company and product are repeatedly exposed to the market without running advertisement after advertisement. You have magnified your presence by multiplying your exposure opportunities. This approach creates tremendous cost savings, yet reaches customers in a manner that is less intrusive than advertising. Rather than asking for a sale, you have giving your customers reasons to want to buy.
Obviously, a lot has changed in the marketing arena since 1999 with the explosion of social media and the subsequent stampede to harness the incredible power of it. While some may be reluctant to adopt social media strategies, the proliferation of smart phone technology that enables real-time web interaction with consumers locally and on a global scale opens limitless opportunities to those that creatively apply social media as an integral component of their overall marketing strategies. Those that fail to utilize this resource may find themselves missing out on an entire generation of new consumers.
Free webinar on online publicity
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Big-Time Lessons in Online Publicity from a Small Biz Expert Event and social marketing specialist Cheryl Lawson of Party Aficionado helped one client grab 150 new Facebook fans in a day, almost triple their fan count in a week, and win dozens of celebrity endorsements – and donations to boot – for their charity event. This type of success is the norm for Cheryl. Now she's going to tell you how she does it – and how you can do it too. Join Cheryl for a free PRWeb webinar on August 24th from 2:00 PM – 3:00 PM EDT; you'll find out:
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Who is responsible for marketing?
As someone who has worked in maintenance,shipping & receiving, production, quality assurance, technical support, product development, marketing and sales, I have seen first hand the impact the various functions have on business development and customer retention. There is no question in my mind that they all must be focused on the customers' needs for a business to be successful. A breakdown on any level can have devastating consequences to customer relationships and the company's reputation. From that standpoint, everyone in the organization impacts the corporate brand AND everyone in the organization affects sales.
To take it a step further, the entire supply chain has an impact. How would a big box store look to consumers if its products came in damaged, defective, or with missing components? How would the consumer product companies look to the box stores if their labeling and packaging poorly presented the products because of inconsistent or improper color, misspellings in the graphic design, poor adhesive bond strength, non-functional bar codes, poor registration leading to unreadable type, or any number of other print defects? How would those print defects make the label supplier look to the CPCs' print buyers? And so on down the line. Which is why it is so important to have multiple levels of interaction between the supply chain partners to insure that customer needs are clearly communicated, understood and addressed throughout the organization..
Unfortunately, it is not uncommon that at the management table the emphasis is not on the customer or on the organization as a "marketing tool". With a recessed economy, a roller coaster stock market, bitterly divided government, and rising costs for everything from insurance to energy to raw materials, the focus is all too often on cutting costs to meet shorty term profitability targets. When looking for easy targets for cost cutting, how often is marketing looked at as beneficial when times are good, but nothing more than a cost center when times are tough? To be successful with the challenges we face today, it is critical that the corporate culture that emanates from the Board on down through the entire organization is predicated on a customer-centric marketing mentality.
For an interesting discussion about the role of marketing in business, be sure to check out http://www.linkedin.com/groups/I-think-message-management-table-59008.S.60716491?view=&gid=59008&type=member&item=60716491&trk=mywl_artile.
To take it a step further, the entire supply chain has an impact. How would a big box store look to consumers if its products came in damaged, defective, or with missing components? How would the consumer product companies look to the box stores if their labeling and packaging poorly presented the products because of inconsistent or improper color, misspellings in the graphic design, poor adhesive bond strength, non-functional bar codes, poor registration leading to unreadable type, or any number of other print defects? How would those print defects make the label supplier look to the CPCs' print buyers? And so on down the line. Which is why it is so important to have multiple levels of interaction between the supply chain partners to insure that customer needs are clearly communicated, understood and addressed throughout the organization..
Unfortunately, it is not uncommon that at the management table the emphasis is not on the customer or on the organization as a "marketing tool". With a recessed economy, a roller coaster stock market, bitterly divided government, and rising costs for everything from insurance to energy to raw materials, the focus is all too often on cutting costs to meet shorty term profitability targets. When looking for easy targets for cost cutting, how often is marketing looked at as beneficial when times are good, but nothing more than a cost center when times are tough? To be successful with the challenges we face today, it is critical that the corporate culture that emanates from the Board on down through the entire organization is predicated on a customer-centric marketing mentality.
For an interesting discussion about the role of marketing in business, be sure to check out http://www.linkedin.com/groups/I-think-message-management-table-59008.S.60716491?view=&gid=59008&type=member&item=60716491&trk=mywl_artile.
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